Threads users down by more than a half – Mark Zuckerberg

new social media platform Threads has lost more than half of its users.

The Twitter rival quickly surpassed 100 million users within five days of its launch earlier this month.
But Zuckerberg acknowledged that number has since declined.
“Ideally, if more than 100 million people signed up, it would be great if all or even half of them stayed. We are not there yet,” he said. Zuckerberg, who 
made the remarks in a call to staff heard by Reuters, said the situation was "normal" and that he hoped the new features added to the app would improve 
customer retention. rice field.
Threads has been criticized for its limited functionality at launch.
Since then, Meta has added new features such as separate feeds for "Episodes" and "For You" and an expanded ability to translate posts into different 
languages. The company's chief product officer, Chris Cox, told employees that the company's current focus is on driving customer loyalty and adding more 
"hooks" that bring people back to the platform.
He gave an example of "making sure important threads are visible to people using the Instagram app." The two platforms are closely related. To log into 
Threads, a user must have her Instagram account.
Zuckerberg also updated employees about the company's massive investment in a yet-to-be-created virtual reality world called the Metaverse.
He said that the development of the augmented reality (AR) and virtual reality (VR) technologies that underpin it is "not much ahead of schedule, but it's 
on track" and will be mainstream within the next decade. He added that he did not expect that.
The prediction could fuel concerns that Meta is pouring too much time and money into the Metaverse -- the company's Reality Labs division, which makes 
products like VR headsets, has billions. have a dollar loss.
Financially, however, the company as a whole continues to perform well, and this week announced earnings of $7.79 billion for the most recent quarter. Mr. 
Zuckerberg also touched on another headline-grabbing topic: his planned siege with tech giant Elon Musk.
Due to keyboard safety, the two suggested they were both interested in a match back in June, even suggesting a Las Vegas venue. 
But Zuckerberg, when asked about the matter on a call, said he "doesn't know if it's going to work."